Name
:
Contact :
Email
:

Mukul Kathuria
91-9873852309
kathuria.mukul@gmail.com

Establishing myself as a strategic business manager by creating a niche for myself in Business Intelligence & marketing
analytics through adaptive interpretation of consumer behavior & demand.
PROFESSIONAL EXPERIENCE
Organization

Designation

Duration in Month/Tenure

Landmarkgroup:
Lifestyle
International

Assistant Manager

December 2020 - Present

Domain

Online & Offline Business Planning & Merchandising: Apparels
Business & Demand Forecasting/Budgeting & Supply Planning (Lifestyle, Lifestyle.com, Lifestyle Marketplace
(Myntra & Flipkart)): Top-down approach to derive at key metrics Average MRPs, Markdown%, Intake Margin
& Net Margin in order to compute the overall MRP sale, Discounted sale, Taxed & net of Tax Sale in Value &
Quantities on a category hierarchy level. Bottom-up approach to derive at a sale mix at a store level basis the
market trends, thereby combining the 2 to arrive at an overall budget, yearly, seasonal and monthly basis.
Phasing the same on a daily level.

Roles &
Responsibilities

Category Management (Merchandise Planning: Lifestyle Stores): Spatial planning to derive the ideal carpet
area, option counts and ideal quantities at a category hierarchy level. Analyzing the Sell-through rates of the
SKU’s to identify the slow movers and thereby driving discounts and bundle offers to drive sales. Liaison with
regional heads regarding new style arrivals in warehouses and giving inputs on the prioritized inwards and gaps
if any. Computing the seasonal OTB plan & phasing the monthly warehouse inwards at a category hierarchy
level. Liaison with Buying & Sourcing teams to streamline Purchase orders and smoothen inventory
movement. Weekly reviews of Order sheet, performance of (Never out of stock) merchandise and other key
performance indicators

Organization

Designation

Duration in Month/Tenure

Reliance Retail Ltd.

Assistant Manager

April 2018 – December 2020

Domain

Online & Offline Fashion & Lifestyle Retail

Roles &
Responsibilities

Business Analytics (Supply Planning: AJIO B2B Ecommerce): Analyzing product brick & class level affinity
among buyer cohorts based on price points, classifying and profiling buyers based on browsing and buying
attributes. Driving predictive sales planning by tracking merchandise availability & movement. Planning OTB
for all business models, categories, product families, classes, bricks and price grids. Analyzing logical
discounting based on inventory ageing and freshness buckets. Carrying out analytics for gathering impression
shares on listings and improving conversions, CTRs and overall customer stickiness. Analyzing the banner
strategy for supply planning to drive best banner positioning based on category promotions for driving gross
margin return on inventory.
Category Management (Merchandise Planning: Trends Small Format Stores): Involved in Space & Assortment
Planning, buying and merchandising, Inventory planning, Category Promotions and dynamic pricing. Range
Analysis for boosting Gross Margins & EBITDA; driving & maximizing metrics like SPSF/Space Efficiency/
GMROF for plotting and monitoring product mix in the stores. Performance Analysis of Segments (Causal and
Formal) and corresponding brands based on share mix. Managing inventory by tracking Sell through &
Turnover. Working on dynamic pricing and category promotions based on consumer behavior around price
points, product brick and class correlations. Devising Product/Process Training module/content for the frontend personnel.

Organization

Designation

Duration in Month

Bose Corporation
India Pvt. Ltd

Retail Demonstrator

May 2014 – June 2015

Roles &
Responsibilities

Directly responsible for B2C & B2B Consumer audio division sales across various retail stores in Delhi NCR and
Pune, Retail store management.

INTERNSHIPS & SHORT-TERM PROJECTS
Organization

Domain, Specialization, Methodology & Learning

Duration

BlackBerrys
Menswear (MCCPL)

Catchment Analysis and Financial Feasibility Analysis for establishing Retail Stores
under the “Franchisee owned and operated” model. Financial Ratio analysis and
Return on Investment Analysis to compare high performance markets and stores
Digital Marketing Management - Affiliate marketing/ Lead generation through
organic media, Search Engine Result Planning, SEO, Inbound Marketing, Content
Planning, SEM, SMM, Google Adwords, Hubspot, BuzzSumo
Business intelligence. Marketing collaterals, Narratives, Info-graphic & Brochures of
processes, educational programs, health portals, Intent Marketing, Business
intelligence and development. Content Marketing.

15/08/16 –
29/09/16

Edu4Sure
Stockbay Partners

01/12/16 –
30/12/16
15/08/16 –
29/09/16

CERTIFICATIONS, ACHIEVEMENTS & WORKSHOPS

Co-Curricular
ACHIEVEMENTS
& AWARDS

•

6 Sigma Green Belt (certification of Project Management)

•

International Institute of Business Analysis (certification of Business Analysis)

•

Conducted a Marketing Research on “Factors under Integrated Marketing Communication
affecting the consumer behavior of Dermatology and Cosmetics Brands in India” under Dr.
Eeshani Sarswat.

•

Attended Insight, Certification on Neuro Marketing workshops by Nielsen, Ogilvy & Mather and
Lowe Lintas.

•

Industrial Training of 17 weeks in all core departments of Hyatt Regency, New Dehi

•

Conducted a workshop on Design Thinking under the supervision of Prof. Sunil Sangra

•

Successfully attempted the Guinness World Record for the “Largest Coffee Cup Pyramid”,
attempted at BIMTECH.

•

Cultural Captain for the Springdales School.

ACADEMIC PROFILE (PROFESSIONAL)
Course / Degree

Year

PGDM (Passed)

2016-18

Graduation (Passed)

2011-2014

Subject /
Specialization
Marketing
BSc Hotel &
Hospitality
Administration

College / University / Board

% / CGPA

Birla Institute of Management Technology

7.75

Institute of Hotel management, pusa, New Delhi

73%

ACADEMIC PROFILE (SCHOOL)
•
•
•

Completed HSC under CBSE from Springdales School, Pusa Road New Delhi, attaining 72% while majoring in non-medical
with economics.
Completed SSC under CBSE from Springdales School, Pusa Road New Delhi, attaining 83%.

OTHER INFORMATION
Date of Birth

23rd September 1991

Permanent Address

21 Vivekanand Puri, Delhi 110007

Nationality
Languages Known

Indian
English, Hindi, German