Name : Contact : Email : Mukul Kathuria 91-9873852309 kathuria.mukul@gmail.com Establishing myself as a strategic business manager by creating a niche for myself in Business Intelligence & marketing analytics through adaptive interpretation of consumer behavior & demand. PROFESSIONAL EXPERIENCE Organization Designation Duration in Month/Tenure Landmarkgroup: Lifestyle International Assistant Manager December 2020 - Present Domain Online & Offline Business Planning & Merchandising: Apparels Business & Demand Forecasting/Budgeting & Supply Planning (Lifestyle, Lifestyle.com, Lifestyle Marketplace (Myntra & Flipkart)): Top-down approach to derive at key metrics Average MRPs, Markdown%, Intake Margin & Net Margin in order to compute the overall MRP sale, Discounted sale, Taxed & net of Tax Sale in Value & Quantities on a category hierarchy level. Bottom-up approach to derive at a sale mix at a store level basis the market trends, thereby combining the 2 to arrive at an overall budget, yearly, seasonal and monthly basis. Phasing the same on a daily level. Roles & Responsibilities Category Management (Merchandise Planning: Lifestyle Stores): Spatial planning to derive the ideal carpet area, option counts and ideal quantities at a category hierarchy level. Analyzing the Sell-through rates of the SKU’s to identify the slow movers and thereby driving discounts and bundle offers to drive sales. Liaison with regional heads regarding new style arrivals in warehouses and giving inputs on the prioritized inwards and gaps if any. Computing the seasonal OTB plan & phasing the monthly warehouse inwards at a category hierarchy level. Liaison with Buying & Sourcing teams to streamline Purchase orders and smoothen inventory movement. Weekly reviews of Order sheet, performance of (Never out of stock) merchandise and other key performance indicators Organization Designation Duration in Month/Tenure Reliance Retail Ltd. Assistant Manager April 2018 – December 2020 Domain Online & Offline Fashion & Lifestyle Retail Roles & Responsibilities Business Analytics (Supply Planning: AJIO B2B Ecommerce): Analyzing product brick & class level affinity among buyer cohorts based on price points, classifying and profiling buyers based on browsing and buying attributes. Driving predictive sales planning by tracking merchandise availability & movement. Planning OTB for all business models, categories, product families, classes, bricks and price grids. Analyzing logical discounting based on inventory ageing and freshness buckets. Carrying out analytics for gathering impression shares on listings and improving conversions, CTRs and overall customer stickiness. Analyzing the banner strategy for supply planning to drive best banner positioning based on category promotions for driving gross margin return on inventory. Category Management (Merchandise Planning: Trends Small Format Stores): Involved in Space & Assortment Planning, buying and merchandising, Inventory planning, Category Promotions and dynamic pricing. Range Analysis for boosting Gross Margins & EBITDA; driving & maximizing metrics like SPSF/Space Efficiency/ GMROF for plotting and monitoring product mix in the stores. Performance Analysis of Segments (Causal and Formal) and corresponding brands based on share mix. Managing inventory by tracking Sell through & Turnover. Working on dynamic pricing and category promotions based on consumer behavior around price points, product brick and class correlations. Devising Product/Process Training module/content for the frontend personnel. Organization Designation Duration in Month Bose Corporation India Pvt. Ltd Retail Demonstrator May 2014 – June 2015 Roles & Responsibilities Directly responsible for B2C & B2B Consumer audio division sales across various retail stores in Delhi NCR and Pune, Retail store management. INTERNSHIPS & SHORT-TERM PROJECTS Organization Domain, Specialization, Methodology & Learning Duration BlackBerrys Menswear (MCCPL) Catchment Analysis and Financial Feasibility Analysis for establishing Retail Stores under the “Franchisee owned and operated” model. Financial Ratio analysis and Return on Investment Analysis to compare high performance markets and stores Digital Marketing Management - Affiliate marketing/ Lead generation through organic media, Search Engine Result Planning, SEO, Inbound Marketing, Content Planning, SEM, SMM, Google Adwords, Hubspot, BuzzSumo Business intelligence. Marketing collaterals, Narratives, Info-graphic & Brochures of processes, educational programs, health portals, Intent Marketing, Business intelligence and development. Content Marketing. 15/08/16 – 29/09/16 Edu4Sure Stockbay Partners 01/12/16 – 30/12/16 15/08/16 – 29/09/16 CERTIFICATIONS, ACHIEVEMENTS & WORKSHOPS Co-Curricular ACHIEVEMENTS & AWARDS • 6 Sigma Green Belt (certification of Project Management) • International Institute of Business Analysis (certification of Business Analysis) • Conducted a Marketing Research on “Factors under Integrated Marketing Communication affecting the consumer behavior of Dermatology and Cosmetics Brands in India” under Dr. Eeshani Sarswat. • Attended Insight, Certification on Neuro Marketing workshops by Nielsen, Ogilvy & Mather and Lowe Lintas. • Industrial Training of 17 weeks in all core departments of Hyatt Regency, New Dehi • Conducted a workshop on Design Thinking under the supervision of Prof. Sunil Sangra • Successfully attempted the Guinness World Record for the “Largest Coffee Cup Pyramid”, attempted at BIMTECH. • Cultural Captain for the Springdales School. ACADEMIC PROFILE (PROFESSIONAL) Course / Degree Year PGDM (Passed) 2016-18 Graduation (Passed) 2011-2014 Subject / Specialization Marketing BSc Hotel & Hospitality Administration College / University / Board % / CGPA Birla Institute of Management Technology 7.75 Institute of Hotel management, pusa, New Delhi 73% ACADEMIC PROFILE (SCHOOL) • • • Completed HSC under CBSE from Springdales School, Pusa Road New Delhi, attaining 72% while majoring in non-medical with economics. Completed SSC under CBSE from Springdales School, Pusa Road New Delhi, attaining 83%. OTHER INFORMATION Date of Birth 23rd September 1991 Permanent Address 21 Vivekanand Puri, Delhi 110007 Nationality Languages Known Indian English, Hindi, German